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The World’s Finest Multi-Award-Winning Reflective Sportswear and Accessories  designed to help you perform and stand out on every run, ride and adventure.

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listing-lifestyle Men's Fully Reflective Running Jacket 2.0 man running at night showing reflectivity

Jackets

MensWomens
listing-lifestyle Women’s Reflective Active Gilet at night in city

gilets

MensWomens

Tops

MensWomens

Accessories

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Running
lifestyle City Men's 100% Reflective Waterproof Commuter Cycling Jacket in city at night

Cycling

Hiking
lifestyle Reflective Women's Long Sleeve Training Top burgundy

Lifestyle

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Proviz featured in BBC
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Proviz Featured in The New York Times
Proviz Featured in Outdoor Fitness Magazine
Proviz Featured in Runner's World Magazine
Proviz Featured in Cycling Plus Magazine
Proviz Featured in Triathlete Magazine
Proviz Featured in Cosmopolitan Magazine
Proviz Featured in The Daily Telegraph Newspaper
Proviz Featured in GQ Magazine

Women's

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"Awesome Visibility! I light up like someone turned on a 150 watt light bulb when headlights hit me!"

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A Brand with a Purpose

Empowerment

Together we all shine brighter

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Sustainability

2,000,000

Bottles Recycled

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Our Mission is to recycle 4,000,000 Plastic Bottles by the end of 2026.
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Charity

252

Bicycles Donated

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Our Mission is to Donate 400 Bicycles by the end of 2026.
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