REFLECT360 Explained: The Tech Behind Being Seen From 400 Metres

Picture a plain grey running jacket. Now picture that same jacket catching a car’s headlights from hundreds of metres away and lighting up like a mirror. That’s the trick behind Proviz’s REFLECT360 range, and it comes down to the fabric itself rather than any paint or patches.

The Science of 360-Degree Visibility

REFLECT360 fabric is woven with millions of tiny reflective glass beads, each one bouncing light back toward its source rather than scattering it. That’s why the material looks like an ordinary grey jacket by day, yet turns fully reflective the moment a beam of light hits it at night. The fabric meets the CE EN 20471 standard for high-visibility clothing, so the reflectivity is independently certified rather than just a marketing claim.

Why “Seen From 400 Metres” Actually Matters

Distance is the whole point of reflective gear. A driver travelling at speed needs time to notice a cyclist or runner, register what they’re seeing, and react. Being visible from further away simply buys everyone more of that time. It’s a small design detail with an outsized effect on safety, especially on unlit roads or country lanes during the darker months.

Built to Do More Than Just Reflect

Being seen only helps if you’re also comfortable, so REFLECT360 pieces are built with performance in mind. Depending on the style, you’ll find waterproofing rated up to 15,000mm, breathable four-way stretch fabric, windproof panels, and details like mesh venting and fleece-lined collars. The result is gear that works as a genuine everyday jacket, not just something you wear because you have to.

One Range, Every Activity

Cycling to work, running before sunrise, walking the dog after dinner — REFLECT360 is designed to move with you through all of it. The range spans jackets, gilets, running tops, gloves and backpacks, all sharing the same reflective technology, and every core style comes in both men’s and women’s fits.

Trusted by Over a Million People

REFLECT360 has built a genuine following, with more than a million customers worldwide and coverage from outlets including The Sunday Times, who called it “great use of technology.” One customer summed up the effect nicely: “Awesome visibility! I light up like someone turned on a 150 watt light bulb when headlights hit me!”

Ready to Be Seen?

Two of our current bestsellers are a great place to start. The REFLECT360 Women’s Running Jacket is lightweight, award-winning, and built for early starts, while the REFLECT360 City Men’s Reflective Commuter Cycling Jacket is designed with commuters in mind, right down to reinforced shoulders for carrying a backpack. Several styles across the range currently have 15–20% off, so it’s worth taking a look while the offer lasts.