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Ask most keen cyclists or runners how their reflective jacket works, and they’ll go quiet. They know the waterproof rating. They’ve checked the breathability score. But ask them what’s actually making it reflective — and why that matters for comfort — and the gap in knowledge is real. That’s exactly what this article closes.
What “Smart Fabric” Actually Means
Smart fabrics aren’t a single technology — they’re a design philosophy. In outdoor sportswear, that means engineering a fabric to perform multiple jobs simultaneously: keeping water out, letting moisture escape, and making you visible. For most of the industry’s history, those three demands competed with each other. More reflective coating meant less breathability. More waterproofing meant stiffer, heavier fabric.
Why Breathability Matters More Than Most People Realise
Overheating mid-ride doesn’t just make you uncomfortable — it affects your concentration and your decision-making. When you’re sharing road space with vehicles or navigating technical terrain, that matters. A jacket rated at 10,000gm/24hr breathability isn’t just a spec-sheet number. It’s the reason you stay clear-headed through a two-hour ride in variable conditions.
Waterproof, Breathable and Reflective — How REFLECT360 Delivers All Three
This is where REFLECT360 technology changes the conversation entirely. Rather than layering a reflective coating on top of a standard fabric — like paint on a wall — REFLECT360 integrates millions of tiny retroreflective glass beads directly into the fabric construction. This means the reflective property and the performance properties work together, not in spite of each other.
The result is a fabric that delivers across all three performance demands at once:
|
Property |
What it means for your performance |
|
Reflectivity |
Millions of retroreflective glass beads integrated at the fabric level — light returns directly to its source, making you visible to drivers at a distance |
|
Waterproofing |
10,000mm rating minimum— engineered not to compromise bead integration. Keeps you dry without sacrificing the reflective performance |
|
Breathability |
10,000gm/24hr minimum— moisture escapes outward so body temperature stays regulated. Performance is maintained. |
After years of product innovation, we've managed to push the limits of our Jacket ratings to up to 20,000mm waterproof & breathability in models like the Apex and Solaris.
Independent press coverage has validated what the fabric does in practice. The Sunday Times described REFLECT360 as “great use of technology” — not marketing, but an external authority confirming that the engineering holds up. The fabric is sourced in Italy.
What This Means For How You Kit Up
If you’re a cyclist or runner who’s been carrying a separate visibility layer and a performance layer, REFLECT360 makes that duplication unnecessary. The garment does both simultaneously. For athletes who’ve accepted that reflective gear means compromising on how they feel during long efforts, this is a genuine shift in what’s possible.
The Standard Has Changed
The smart fabric revolution is already here. The riders and runners who understand it are already out there, performing better and staying safer. Choosing kit without knowing what’s in the fabric means accepting a standard that the best gear left behind years ago. The Daily Telegraph summed it up simply: REFLECT360 means you “never felt more visible.”
Now you know what’s in the fabric — see it in action. Explore the REFLECT360 collection:
